What Constitutes 'Commercial' EmailĬAN-SPAM classifies business email into three types: In addition, criminal penalties can apply to certain types of conduct, such as harvesting email addresses from a website or using fictitious domain names. The penalties for violating the law are severe. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000. CAN-SPAM also prohibits acts of 'harvesting' email addresses from websites. If you operate a business and you plan on sending any email, then you need to know and obey the rules contained in the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing.) The reach of CAN-SPAM Act is broad-virtually every email sent by your business is affected. The same tools can also attract new customers by increasing the awareness of your company and providing a platform for offering prospects additional incentives to buy your products.Īll Email Must Comply with the CAN-SPAM Act You can reach international customers at the same time as local customers.Į-newsletters and special email offers can build strong relationships with your current customers that increase customer loyalty and result in repeat sales. Far-reaching. Email is an effective way to get the word out to all of your customers simultaneously.

Also, when you extend discounts or special offers, you can do so without incurring related printing or media costs. This means that you can communicate more often with customers at no additional cost. Free. You can use an existing email account to implement email marketing tactics.For example, a hotel or restaurant can boost their occupancy on short notice by sending local customers a special offer that may only be valid for a 48-hour period. This makes it an ideal method for time-sensitive offerings. Fast. Email marketing allows you to communicate immediately with customers.The advantages of email marketing make it a natural addition to your company's Internet marketing program: This is why email marketing has become a popular way for businesses to communicate with existing and potential customers. Sending email is fast, free and far-reaching.

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